He began traveling to neighboring countries and selling SUHBA JSC registration packages. The funds were needed to build a data center, buy equipment and pay staff. The company grew quickly and became highly popular in Russia. Its representatives appeared in the media, on television channels and in various programs.
Their idea was to create a new brand that would itself generate revenue. He and his team planned to list on an exchange, issue and sell shares, then use the funds to launch numerous IT services. These would operate in parallel, handle small orders and generate income across several areas.
The founders wanted the services to reach both Muslims and non-Muslims. The social network's concept rejected extremism, profanity, alcohol and violence. Moderators blocked prohibited material and prevented such content from appearing on its pages.
Over time, they therefore began positioning the product as interfaith, intended for people of different religions.